3 SEO keyword research strategies for service-oriented companies

This is how you are when people look for your offers:

Where do you go when you need to find a lawyer, a restaurant or an interior designer? To Google, of course!

With so many companies vying for everyone's attention, as a service-oriented company, you really need to focus on search engine optimization (SEO) as one of your most important marketing strategies.

One of the main components of SEO is finding relevant and specific keywords that connect what your ideal target market is looking for with the services it offers.

Here are 3 SEO keyword research strategies that help service-based companies get started:

1. Dive into your business:

You cannot develop an SEO keyword strategy for your service-based business until you understand who is visiting your website and what you are looking for.

• Go to your Google Analytics account and see statistics like,
• What keywords are used to land on your website?
• What pages do you leave/stay?
• Your geographical location

Then you can determine exactly which keywords you want to target (for example, add city names to service-based phrases), determine which keywords won't appear in your data, and create content to enhance the user experience. Looking for more information about digital marketing visit this site.

2. See what the competition is doing:

Regardless of whether it's a company that has been in business for years and ranks first or a newer service-oriented company on the scene, you need a picture of the keyword competitive landscape.

See who is on Google, what their customers are looking for. Find out who sells your services in a specific location.

Write down what type of content you are making available to potential customers and how well your website is optimized for certain keywords. In this way, you can better understand which keywords are and which are not.

3. Focus on long-tail keywords:

The more general the keyword, the more difficult it is to evaluate this search term. Service-based companies must also research and use long-tail keywords, keywords that are extremely specific to everything they sell.

While they may attract less traffic than shorter high-level keywords, the traffic they generate is very specific.

Maybe you are a tax advisor specialized in returns for people who have a second home in another country. Or a home artist who works primarily on three-room ranchers in the east of the city. Whatever your niche, let the (local) world know!

Keyword research first, then an SEO strategy:

SEO is a must-have for any service-oriented company, regardless of whether your company is completely online or has a storefront location. Do some research to develop a solid keyword strategy that can help you master local search rankings.

You don't have to do this alone! Why not hire an expert for professional search engine optimization? It will do your keyword research and your SEO strategy correctly so you can focus on building your business in other ways.

What SEO research did you do for your company? Share your experience in the comments!

Susan Friesen, a founder of award-winning digital marketing and web development company eVision Media, is a web specialist, business and marketing consultant, and social media advisor. She works with entrepreneurs who struggle with the lack of knowledge, skills, and support to build their online business presence.

Google Local Business Listings: Visualization Techniques 1

Everyone talks about the power of Google's local business listings and what it can do for your business, no matter what type of business you own or operate. If Google conducts more than 70% of all searches each month, everyone can afford not to look at Google's local business listings to grow business without breaking the bank.

Search engine marketing techniques:

• You must know what to do when you add your company to Google.
• You must understand the basic SEO techniques to maximize results.
• You must use the correct keywords and/or categories for your company during the login process; otherwise, it will never be shown to you.
• You must add images to your list
• If you have a video about your company, this is always an advantage.
• Set up your opening hours so customers know when it's open for business
• Customer feedback is the most important factor when customers view your listing and affect the results of what we find in searches.
• If you have a website, add a link from your website to the local Google list so that customers can see both.

Please note Google guidelines:

• Do not try to spam multiple Google listings with the same phone number (this will not work).
• It doesn't matter how many companies only have 1 address per company (don't use the same address for all your companies.
• Have a unique phone number for each entry and a unique business address to succeed
• There are many other factors and techniques that can help you get your Google Local Maps List at the top of search results. Occasionally, changes must be made to determine what works best. Google is getting smarter as it classifies a listing, and we'll never know exactly how to best get Google's listings on the first page, other than trying different tactics that Google doesn't use to classify it as spam. Want to know more information regarding blogger outreach click here.

We have tried many ways to get a first-page ranking in local Google searches. Since most of them worked and sometimes didn't, we made small changes to determine which factors weighed the most on Google to ensure that the next time we establish a new local business list for a new customer, we want to make sure it pops up quickly on the Google's first page and it stays there for a long time.

Trying to stay on the first page of Google is like trying to keep your body in shape. You need to exercise regularly to achieve the goal and body you've always wanted. SEO is constantly changing and Google is also changing. One day Google could put its website in the top 5 and the next week it could be number 11-15. The only way to avoid this is to keep your website updated with new information to show Google that it is still alive.

Google My Business

Do you or a friend own a business and use a Google service to promote or control them? Do you want an easier way to control all the information that consumers need to have? With the launch of Google’s new "Google My Business" service for business owners, your wish has been fulfilled and businesses are opening a multitude of doors everywhere. This service allows owners to update information, add photos, read reviews, and use Google+ in one place. This new service not only benefits companies that are already at Google but especially those who have not yet figured out how to have a Google presence.

Both new and experienced companies using Google will benefit from this new service. Current users of a business-oriented Google service such as Places for Business and the old Google+ dashboard are now automatically updated on Google My Business. Non-user and business-oriented Google service sign up for the service and Google Add the company information to Google search, Google Maps y to Google+. This really puts the new store on the market and can be found regardless of what device or service a consumer is currently using.

Google My Business helps you build a loyal following of customers by allowing them to show their appreciation with ratings and reviews. Users can also support your content and reshare posts on the Internet to further spread the word. Owners can also respond to reviews and chat with followers or fans to give them the information they need in real-time. This helps build a good relationship with customers to ensure that they support your company and become customers of your company again. For those who want additional information regarding SEO click here.

In addition to the features mentioned above, companies can post messages, events, photos, and other updates that they want to share on Google+. Another key feature is the integration with AdWords Express, which enables owners to better understand where their customers come from. Whether you search the company directly or manage the company in another way. This can be very beneficial for owners so that they can use their advertising media in the right places where people are the most.

While searching for restaurants through a web browser is more popular than searching through applications Mobile apps, schemes and trends are currently more likely to focus on searching for mobile apps and possibly outperforming searching for web browsers in the future.

The reason that the percentages for browsers are higher is simply due to the fact that surfing the Internet is longer than on mobile devices. Apart from that, Google is also developing an Aplicación móvil para Google My Business service. With this app, users can perform all of these functions on the go and consumers can search for businesses on any mobile device. Since 81% of consumers search for restaurants with mobile apps (streetfight), this app offers unforeseen possibilities.