3 SEO keyword research strategies for service-oriented companies

This is how you are when people look for your offers:

Where do you go when you need to find a lawyer, a restaurant or an interior designer? To Google, of course!

With so many companies vying for everyone's attention, as a service-oriented company, you really need to focus on search engine optimization (SEO) as one of your most important marketing strategies.

One of the main components of SEO is finding relevant and specific keywords that connect what your ideal target market is looking for with the services it offers.

Here are 3 SEO keyword research strategies that help service-based companies get started:

1. Dive into your business:

You cannot develop an SEO keyword strategy for your service-based business until you understand who is visiting your website and what you are looking for.

• Go to your Google Analytics account and see statistics like,
• What keywords are used to land on your website?
• What pages do you leave/stay?
• Your geographical location

Then you can determine exactly which keywords you want to target (for example, add city names to service-based phrases), determine which keywords won't appear in your data, and create content to enhance the user experience. Looking for more information about digital marketing visit this site.

2. See what the competition is doing:

Regardless of whether it's a company that has been in business for years and ranks first or a newer service-oriented company on the scene, you need a picture of the keyword competitive landscape.

See who is on Google, what their customers are looking for. Find out who sells your services in a specific location.

Write down what type of content you are making available to potential customers and how well your website is optimized for certain keywords. In this way, you can better understand which keywords are and which are not.

3. Focus on long-tail keywords:

The more general the keyword, the more difficult it is to evaluate this search term. Service-based companies must also research and use long-tail keywords, keywords that are extremely specific to everything they sell.

While they may attract less traffic than shorter high-level keywords, the traffic they generate is very specific.

Maybe you are a tax advisor specialized in returns for people who have a second home in another country. Or a home artist who works primarily on three-room ranchers in the east of the city. Whatever your niche, let the (local) world know!

Keyword research first, then an SEO strategy:

SEO is a must-have for any service-oriented company, regardless of whether your company is completely online or has a storefront location. Do some research to develop a solid keyword strategy that can help you master local search rankings.

You don't have to do this alone! Why not hire an expert for professional search engine optimization? It will do your keyword research and your SEO strategy correctly so you can focus on building your business in other ways.

What SEO research did you do for your company? Share your experience in the comments!

Susan Friesen, a founder of award-winning digital marketing and web development company eVision Media, is a web specialist, business and marketing consultant, and social media advisor. She works with entrepreneurs who struggle with the lack of knowledge, skills, and support to build their online business presence.